Lillian Ruff PRO Formula Berry Blue Brightening Pet Shampoo - Ultra-Hydrating Professional Whitening Dog Shampoo, Vivid Show-Quality Coat Enhancer, Tear Stain & Odor Eliminator With ProVitamin B5 16oz Review
By Marcus Bell · Dog nutrition editor · Published 2026-06-18 · Updated 2026-06-29
4.6(3,641)Amazon rating$19.952,000+ bought last month
Our verdict
Lillian Ruff's PRO Formula Berry Blue shampoo is aimed at brightening and whitening lighter coats while working on tear stains and dry, itchy skin, and it's backed by a 4.6 star average across 3,641 reviews.
Owners of light or white-coated dogs dealing with dullness or tear staining who want a show-quality brightening wash, or any dog with dry, itchy skin that needs extra hydration.
Skip if
Your dog has a dark coat where a brightening or whitening formula isn't relevant to your goals.
Form Liquid
Benefits A Pet Shampoo Designed To Brighten & Whiten Coats & Hydrate Pet Skin
Weight 16 Ounces
Priced 17% above the category median ($16.99 across 131 tracked models)
Our scorecard
4.6/5overall
Owner rating4.6/5
4.6 average across 3,641 owner ratings
Popularity3.7/5
3,641 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog and cat food, health, gear and grooming we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["This 16 fluid ounce bottle is formulated with ProVitamin B5 and blueberry as the special ingredient, finished in a Blueberry scent, and it's positioned as a professional-grade, show-quality coat enhancer.", "Marketed uses include relief for dry, itchy skin, hydration, tear stain reduction, and shine, with the label describing it as designed to brighten and whiten coats while hydrating skin. It's gluten-free, sulphite-free, and paraben-free.", "Priced at $19.95 with a 30 day money-back guarantee, it's backed by 3,641 reviews averaging 4.6 stars and about 2,000 units bought last month, ranking #35 in dog shampoos."]
Pros
ProVitamin B5 formula aimed at brightening and whitening coats
Marketed to help with dry, itchy skin and tear staining
Gluten-free, sulphite-free, and paraben-free
Strong 4.6 star average across 3,641 reviews
30 day money-back guarantee
Cons
Brightening and whitening focus is most useful for light or white coats, less relevant for dark-coated dogs
Won't resolve chronic tear staining caused by an underlying health issue
Smaller 16 oz bottle at a higher per-ounce price than budget options
Specifications
Form
Liquid
Benefits
A Pet Shampoo Designed To Brighten & Whiten Coats & Hydrate Pet Skin
Weight
16 Ounces
Performance notes
The formula is built around ProVitamin B5 with blueberry as the special ingredient, targeting dry itchy skin, hydration, tear stain reduction, and shine in one wash. It's positioned as a professional-grade, show-quality product rather than a basic everyday cleanser, which lines up with its higher per-ounce price compared to drugstore options.
What buyers say
With 3,641 reviews at a 4.6 star average and roughly 2,000 units bought last month, this is a solidly popular mid-tier option, well reviewed without quite reaching the volume of the biggest mainstream brands.
It's marketed to help reduce the appearance of tear stains as part of regular bathing, but it won't eliminate stains caused by an underlying health issue, so persistent staining is worth mentioning to your vet.
Is this shampoo only for white or light-colored dogs?
It's marketed specifically as a brightening and whitening formula, so it's most useful for dogs with light or white coats where dullness and tear staining show up more visibly.
Is it free of sulfates and parabens?
The label lists it as gluten-free, sulphite-free, and paraben-free, though sulfate-free isn't specifically called out in the listed materials.
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