4.7(1,755)Amazon rating$22.951,000+ bought last month
Our verdict
Lillian Ruff's PRO Formula Oatmeal Dog Shampoo pairs a deodorizing, oatmeal-based formula with a bundled brush, and its 4.7 star average across more than 1,700 reviews makes it one of the stronger performers in this lineup.
Owners of dogs with dry, itchy, or allergy-prone skin who want an oatmeal-based formula and appreciate getting a brush included with the bottle.
Skip if
You're looking for a shampoo with a published ingredient list beyond the headline actives, since detailed specs aren't listed for this one.
Priced 35% above the category median ($16.99 across 131 tracked models)
Our scorecard
4.7/5overall
Owner rating4.7/5
4.7 average across 1,755 owner ratings
Popularity2.7/5
1,755 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog and cat food, health, gear and grooming we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["This PRO Formula shampoo is built around oatmeal, aloe, coconut oil, lavender, and provitamin B5, a combination marketed to calm itching and allergies while helping with ultra-nourishing dry skin relief. It's also positioned as a deodorizing formula, so it's covering both a skin-comfort angle and a smell-fresh angle at once.", "The 16 ounce bottle ships with a bundled brush, a nice add for owners who want to work the shampoo through the coat or follow up with a light brush-out during the bath, and it's made in the USA.", "At $22.95, it sits in the mid-range for this category, but with 1,755 reviews and a 4.7 star average and 1,000 bought in the last month, it's clearly one of the more popular and well-reviewed shampoos in this silo."]
Pros
Oatmeal, aloe, coconut oil, lavender, and provitamin B5 formula
Includes a bundled brush
Made in the USA
4.7 star average across 1,755 reviews
Strong recent sales, with 1,000 bought in the last month
Cons
No detailed spec sheet published beyond the marketed ingredients
Mid-range price compared to some basic shampoos in this category
Lavender scent may not suit owners who prefer unscented formulas
Performance notes
Oatmeal and aloe are common go-to ingredients for calming dry or itchy skin, and pairing them with coconut oil and provitamin B5 leans into a nourishing, moisturizing angle rather than a purely cosmetic wash. The bundled brush is a practical extra that saves a separate purchase for owners who like to brush during bath time.
What buyers say
With 1,755 reviews, a 4.7 star average, and 1,000 units bought in the last month, this shampoo has strong, consistent demand and appears to be a repeat favorite for owners dealing with itchy or dry skin.
Yes, this listing includes a bundled brush along with the 16 ounce bottle of shampoo.
What is this shampoo marketed to help with?
It's marketed to help calm itching and allergies and support relief from dry skin, using an oatmeal, aloe, and coconut oil based formula, though ongoing skin issues are best checked out by a vet.
Is it made in the USA?
Yes, Lillian Ruff lists this shampoo as made in the USA.
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