Natural Dog Company Itchy Dog Shampoo for Dogs, Hypoallergenic Dog Shampoo for Itchy Skin Relief, Aloe Vera, Jojoba, Sea Kelp, Lavender & Eucalyptus, Sulfate & Paraben Free, 12 oz Review
By Dr. Lena Ortiz · Canine wellness writer · Published 2026-06-01 · Updated 2026-07-02
4.4(3,320)Amazon rating$15.49500+ bought last month
Our verdict
Natural Dog Company's Itchy Dog Shampoo is a hypoallergenic, sulfate and paraben free wash built around aloe vera, jojoba, sea kelp, lavender, and eucalyptus, and it holds a solid 4.4 star average across more than 3,300 reviews.
Dogs dealing with itchy skin who need a hypoallergenic formula free of sulfates, parabens, phosphates, and phthalates.
Skip if
Your dog is sensitive to lavender or eucalyptus, since both are active ingredients in this formula, or you want a completely unscented option.
Form Liquid
Benefits Deodorizing
Our scorecard
4.4/5overall
Owner rating4.4/5
4.4 average across 3,320 owner ratings
Popularity3.7/5
3,320 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog and cat food, health, gear and grooming we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["This 12 oz liquid shampoo is built around itch relief, with a full ingredient list that includes aloe vera gel, jojoba oil, sea kelp extract, lavender oil, and eucalyptus oil alongside gentle cleansers like cocamidopropyl betaine and decyl glucoside. It's labeled hypoallergenic and recommended specifically for itchy skin.", 'The formula skips several common irritants, listed as free of artificial color, paraben, phosphate, phthalate, and sulfate, a notably clean ingredient profile for a drugstore-adjacent price point. The deodorizing product benefit also suggests it helps manage odor alongside the itch relief focus.', "At $15.49 for a 12 fluid ounce bottle, it's priced close to its sibling Sensitive Skin formula from the same brand, and its 3,320 reviews average 4.4 stars, with about 500 units bought in the past month, a smaller but still meaningful base of repeat buyers."]
Pros
Hypoallergenic formula targeted specifically at itchy skin
Free of sulfates, parabens, phosphates, and phthalates
Full, transparent ingredient list including aloe vera, jojoba, and sea kelp
Deodorizing benefit alongside itch relief
Over 3,300 reviews on record
Cons
4.4 star average is a bit lower than some competing skin-care shampoos
Contains lavender and eucalyptus oils, which won't suit every sensitive dog
Lower recent purchase volume than some other options in this lineup
Specifications
Form
Liquid
Benefits
Deodorizing
Performance notes
The ingredient list leans on plant-based extracts like sea kelp, jojoba oil, and aloe vera gel for conditioning, paired with lavender and eucalyptus oils that give the wash its scent and some of its deodorizing effect. Because it's free of sulfates and parabens, it's formulated as a gentler cleanser rather than a heavy degreasing shampoo.
What buyers say
With 3,320 reviews averaging 4.4 stars and about 500 units bought in the past month, this shampoo has a steady but more modest following compared to some higher-volume sellers in the category.
No, it contains lavender and eucalyptus oils, which give it a natural scent and contribute to its deodorizing effect, so it's not a fragrance-free formula.
What is it free of?
The formula is listed as free of artificial color, paraben, phosphate, phthalate, and sulfate.
Is it suitable for dogs with allergies?
It's labeled hypoallergenic and built around gentle cleansers like decyl glucoside, but every dog is different, so patch test first if your dog has known sensitivities.
We use necessary cookies to keep the site working. With your permission, we also use functional, analytics, and marketing cookies. Read our Cookie Policy.
