4.6(2,100)Amazon rating$5.0510,000+ bought last month
Our verdict
Freshpet's Slice and Serve chicken roll is a refrigerated, fresh-food format that you slice and portion yourself rather than scoop from a can or bag, and with a 4.6 star average from more than 2,100 reviews it is clearly a familiar staple for a lot of dog owners.
Owners already set up for refrigerated fresh food feeding who want a tender chicken recipe in an easy-to-slice roll format.
Skip if
You do not have consistent fridge space for a refrigerated product, or you are looking for a shelf-stable wet or dry food instead.
Priced 79% below the category median ($24.19 across 46 tracked models)
Our scorecard
4.6/5overall
Owner rating4.6/5
4.6 average across 2,100 owner ratings
Popularity4.3/5
2,100 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog food and health supplements we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["This 16 oz roll is Freshpet's tender chicken recipe in the brand's signature slice and serve format, meaning it ships and stores refrigerated rather than sitting shelf-stable like canned or dry food. You slice off however much your dog needs per meal rather than scooping from a can or bag.", 'The roll format is built around portion flexibility, since you control exactly how much to cut for each feeding, which can be useful for dogs on a specific calorie target or for mixing smaller amounts into a bowl of kibble.', 'At $5.05, this is one of the more affordable entries in this category, and with over 2,100 reviews averaging 4.6 stars plus roughly 10,000 bought last month, it is clearly one of the higher-volume sellers among refrigerated dog food rolls.']
Pros
Slice and serve format gives full control over portion size
Tender chicken recipe in a convenient 16 oz roll
Affordable price point at $5.05
4.6 star average from more than 2,100 reviews
High purchase volume, roughly 10,000 bought in the past month
Cons
Requires consistent refrigeration, unlike shelf-stable wet or dry food
Slicing your own portions takes a bit more prep work than opening a pouch or can
Performance notes
As a refrigerated fresh food, this roll is meant to be kept cold and used within a limited window after opening, unlike shelf-stable pouches or cans. The roll shape lets you slice exact portions, which is handy for calorie-controlled feeding or for gradually mixing fresh food into a kibble-based diet.
What buyers say
With more than 2,100 reviews averaging 4.6 stars and roughly 10,000 units bought in the past month, this is one of the more frequently purchased items in the refrigerated dog food roll category.
How is a slice and serve roll different from canned or pouch food?
Instead of scooping from a can or opening a sealed pouch, you slice off however much your dog needs from the refrigerated roll, which gives you more control over portion size.
Does this need to be refrigerated?
Yes, this is a refrigerated fresh food product, so it needs consistent fridge storage rather than shelf-stable storage like canned or dry food.
Is this a good option for a dog just starting on fresh food?
The tender chicken recipe and simple roll format make it an easy entry point if you are moving a dog toward fresh refrigerated food for the first time, though you should introduce any new food gradually.
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