Freshpet's Slice & Serve Roll is a grain free chicken and turkey recipe sized and formulated specifically for small dogs, and its 4.6 star average across 455 reviews suggests most small breed owners are pleased with it.
Small breed dogs who do well on fresh, refrigerated food and owners who want a grain free recipe built around real chicken and turkey.
Skip if
You have a medium or large dog since this roll is specifically portioned and formulated for small breeds, or you don't have consistent fridge space for a perishable food.
Priced 69% below the category median ($24.19 across 46 tracked models)
Our scorecard
4.5/5overall
Owner rating4.6/5
4.6 average across 455 owner ratings
Popularity3.0/5
455 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog food and health supplements we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["This 1 lb Slice & Serve Roll from Freshpet is built around a chicken and turkey recipe with cranberries, spinach, pumpkin, and blueberries mixed in, and it's formulated specifically for small breed dogs. It ships and stores in the fridge rather than the pantry, and Freshpet lists it as grain free with no added antibiotics, hormones, artificial colors, or artificial flavors.", 'The roll format lets owners slice off single servings rather than scooping from a bag, which can make portioning easier for small dogs that only need a little food per meal. Freshpet markets it under a limited ingredient diet type and points to benefits like helping maintain a healthy weight, picky eater appeal, and skin and coat support alongside digestive health.', "At $7.58 for a 1 lb roll, it's priced as a topper or partial-diet option rather than a full bag of kibble, and with 455 reviews averaging 4.6 stars and about 400 bought in the past month, it has a solid following among small dog owners looking for fresher food."]
Pros
Grain free chicken and turkey recipe with real fruit and vegetable ingredients
Formulated specifically for small breed dogs, not a one size fits all recipe
No added antibiotics, hormones, artificial colors, or artificial flavors
Strong 4.6 star rating across 455 reviews
Slice and serve format makes portioning easy for small dogs
The roll's semi-moist, fridge-fresh format sits between a wet food and a treat-like texture, which tends to appeal to picky small dogs that turn their nose up at dry kibble. Because it's positioned as a limited ingredient, grain free recipe, it can also work as a topper for dogs already on a different base diet who need extra encouragement to eat.
What buyers say
With 455 reviews averaging 4.6 stars and roughly 400 units bought in the past month, this roll has a modest but consistent following, in line with a specialty fridge food occupying a smaller niche than mainstream kibble.
Yes, Freshpet formulates this as a fresh, fridge-stored food rather than a shelf stable dry food, so it needs to stay refrigerated until it's sliced and served.
Is this a complete diet or a topper?
The label lists it as grain free with several health benefits, but at 1 lb it's commonly used as a topper or partial diet alongside other food rather than a dog's sole complete meal plan for an extended period.
Is this suitable for large dogs?
No, Freshpet specifically formulates and portions this roll for small breed dogs, so a large dog would need a different size or recipe.
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