PetAg Fresh 'n Clean Moisturizing Shampoo is a soap-free, concentrated wash built with vitamin E and aloe vera, and its 4.8 star average makes it one of the highest rated shampoos in this lineup.
Priced 200% above the category median ($16.99 across 131 tracked models)
Our scorecard
4.7/5overall
Owner rating4.8/5
4.8 average across 375 owner ratings
Popularity1.2/5
375 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog and cat food, health, gear and grooming we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["This PetAg Fresh 'n Clean Moisturizing Shampoo ships as a 15:1 concentrate in a 1-gallon container, which means a little goes a long way once diluted. It's built to be soap-free and includes vitamin E as an active ingredient, aimed at moisturizing, nourishing, and helping strengthen and repair the coat.", 'The formula is labeled for all hair types and colors, with product benefits spanning cleansing, moisturizing, nourishing, pH balancing, and soothing. It carries a floral and fresh scent combination and is described for adolescent dogs and up, giving it a broad, general-purpose role beyond just puppies.', "At $50.99 for a 128 fluid ounce gallon that's meant to be diluted at 15:1, the effective cost per bath is much lower than the sticker price suggests. With 375 reviews and a 4.8 star average, plus around 400 bought in the past month, it's earned strong loyalty despite a smaller review count than some of the bigger sellers here."]
Pros
Soap-free formula with vitamin E and aloe vera for moisturizing
15:1 concentrate stretches a gallon across many baths
pH balancing and soothing benefits alongside cleansing
Suitable for all hair types and colors
Excellent 4.8 star rating, the highest among comparable listings here
Cons
Requires proper dilution to get the intended value and performance
Higher upfront price than smaller ready-to-use bottles
Fewer total reviews than some longer-established competitors
Because this is a 15:1 concentrate rather than a ready-to-use shampoo, proper dilution matters for both value and performance, since using it too strong wastes product and too weak may reduce cleansing power. The soap-free, vitamin E and aloe vera base is built to moisturize and pH balance the coat, which fits its marketed goal of soothing skin while still delivering a thorough clean.
What buyers say
A 4.8 star average across 375 reviews, with about 400 bought in the past month, suggests owners who try this concentrate tend to become repeat buyers, even though its total review count is smaller than some of the more established shampoos in this category.
How do I dilute a 15:1 concentrate shampoo like this one?
A 15:1 concentrate is generally mixed with water at that ratio before use, so check the product label for the exact dilution instructions to get the intended cleaning and moisturizing performance.
Is this shampoo suitable for puppies?
The label describes it for adolescent dogs and up, so it's positioned more as a general adult and adolescent formula rather than one specifically designed for very young puppies.
Does this shampoo work for all coat colors?
Yes, it's labeled as suitable for all hair colors, so it isn't restricted to lighter or darker coats specifically.
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