PetAg Fresh 'n Clean Oatmeal 'n Baking Soda Shampoo pairs colloidal oatmeal with baking soda for dogs with dry or itchy skin, and it holds a 4.8 star average across 321 reviews, matching the top rating in this category.
Dogs with dry, itchy skin who also need help with odor, especially in households that bathe often enough to justify a concentrate.
Skip if
You want a small ready-to-use bottle rather than a 1-gallon concentrate that needs diluting before each bath.
Form Liquid
Benefits Soothing
Weight 8.6 Pounds
Priced 200% above the category median ($16.99 across 131 tracked models)
Our scorecard
4.7/5overall
Owner rating4.8/5
4.8 average across 321 owner ratings
Popularity1.0/5
321 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog and cat food, health, gear and grooming we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["This PetAg Fresh 'n Clean Oatmeal 'n Baking Soda Shampoo ships as a 15:1 concentrate in a 1-gallon size, combining natural colloidal oatmeal with ARM and HAMMER Baking Soda as special ingredients. It's built to be soap-free while targeting soothing for dry, itchy skin and deodorizing to help cut down on odor between baths.", "The tropical fresh scent name reflects its everyday-friendly fragrance, and it's labeled specifically for dogs rather than a shared dog and cat formula. Because it's a concentrate, it's meant for households that bathe regularly enough to make the dilution and bulk size worthwhile.", 'At $50.99 for 128 fluid ounces at 15:1 dilution, the true cost per bath works out much lower than the sticker price implies. With 321 reviews and a 4.8 star average, plus around 400 bought in the past month, it shows the same strong satisfaction level as its sibling PetAg formula in this lineup.']
Pros
Colloidal oatmeal and baking soda combination for itchy skin and odor control
Soap-free, 15:1 concentrate that stretches across many baths
Tropical fresh scent without being overpowering
Formulated specifically for dogs
Excellent 4.8 star rating across 321 reviews
Cons
Requires dilution, which adds a step compared to ready-to-use shampoos
Higher sticker price than smaller bottles, even though per-bath cost is lower
Smaller total review count than some longer-established competitors
Specifications
Form
Liquid
Benefits
Soothing
Weight
8.6 Pounds
Performance notes
The pairing of natural colloidal oatmeal with baking soda is a classic combination for soothing dry, itchy skin while also helping neutralize odor, which is why deodorizing and soothing are both called out as core benefits here. As a 15:1 concentrate, getting the dilution right matters for both value and how effectively it cleans and soothes with each use.
What buyers say
A 4.8 star average across 321 reviews, with roughly 400 bought in the past month, indicates strong satisfaction among the owners who try it, even though it has a smaller overall review base than some higher-volume shampoos in this category.
Is this shampoo good for dogs with dry, flaky skin?
Yes, the formula centers on colloidal oatmeal and baking soda, both commonly used to help soothe dry, itchy skin, though persistent skin issues should still be checked by a vet.
Can this shampoo help with dog odor between baths?
Deodorizing is listed as one of its core benefits thanks to the baking soda component, so it's designed to help with odor as well as itching.
Is this formula safe for cats too?
No, this particular formula is labeled specifically for dogs rather than as a shared dog and cat product, unlike some other shampoos in the PetAg line.
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