This soft chew is built around nicotinamide riboside as an NAD+ precursor alongside resveratrol and quercetin, aimed at owners looking to support a senior dog's healthy aging, and a 4.4 star average across 210 reviews suggests it's landing well with that crowd.
Senior dogs whose owners want to add a cellular aging support supplement to their routine alongside regular vet care.
Skip if
You're looking for a proven treatment for a diagnosed age-related condition, or your dog has never had chicken and you want to introduce new proteins slowly.
Priced 25% above the category median ($27.97 across 42 tracked models)
Our scorecard
4.3/5overall
Owner rating4.4/5
4.4 average across 210 owner ratings
Popularity1.8/5
210 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog food and health supplements we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
['This chew is formulated around nicotinamide riboside, an NAD+ precursor, paired with resveratrol and quercetin, two plant compounds often studied together for supporting healthy cellular aging. The brand positions it as an alternative to standalone NMN supplements, delivered in a soft chew made with pasture-raised chicken rather than a pill or powder.', 'Each package holds 90 chews, so a daily chew lasts roughly three months before a reorder is needed. That format tends to be easier for owners of senior dogs who may already be managing pills for other conditions and want something their dog will simply eat as a treat.', 'At $34.99, it sits in the mid-range for a specialty longevity supplement. With 210 reviews and a 4.4 star average, plus roughly 500 bought in the past month, it has a reasonable and growing track record for a newer category of pet supplement.']
Pros
Combines an NAD+ precursor with resveratrol and quercetin in one chew
Made with pasture-raised chicken for palatability
90 count bag covers about three months of daily use
Strong 4.4 star average across 210 reviews
Chew format is easier to give than pills for owners already managing a senior dog's medication routine
Cons
Longevity supplements like this are a newer category with less long-term data than established joint or skin formulas
Chicken based recipe is not suitable for dogs with a poultry sensitivity
No specific dosing-by-weight guidance is included in the listed specs
Performance notes
The soft chew format with a chicken base is designed for easy daily feeding rather than a pill your dog has to be tricked into taking. Because this targets general cellular aging support rather than a single symptom, owners should expect a gradual, background type of supplement rather than a fast, visible change.
What buyers say
A 4.4 star average across 210 reviews and about 500 bought last month points to a solid, if still growing, base of repeat buyers for a relatively new supplement category.
What does an NAD+ precursor supplement actually do for a dog?
Nicotinamide riboside is a precursor the body can convert into NAD+, a molecule involved in cellular energy production. In supplement form for dogs, it's typically formulated to support healthy aging rather than to treat a specific disease. Talk to your vet before starting it if your dog has an existing health condition.
Is this a substitute for NMN supplements?
The brand markets it as an NMN alternative since nicotinamide riboside is another route to raising NAD+ levels, but the two compounds work through different conversion pathways. If your vet has recommended a specific NAD+ boosting ingredient, check that this one matches.
How long does one bag last?
With 90 chews per bag and a typical daily chew, one bag covers about three months, though you should follow the label's weight-based serving guidance for your specific dog.
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