BADLANDS RANCH by Katherine Heigl, Superfood Complete Air-Dried Beef Dog Food, High Protein with Superfoods for Daily Wellness & Consistent Nutrition, 24 oz Review
By Dr. Lena Ortiz · Canine wellness writer · Published 2026-05-28 · Updated 2026-06-24
4.3(3,900)Amazon rating$42.9910,000+ bought last month
Our verdict
Badlands Ranch Superfood Complete is an air-dried beef dog food positioned around high protein content and added superfoods, and a 4.3 star average across 3,900 reviews shows solid buyer satisfaction for a newer, celebrity-associated brand.
Owners who want an air-dried, high protein beef food and are comfortable trying a smaller-batch, newer brand.
Skip if
You need a large bag size for a big dog, since this listing is a 24 oz package.
Priced 15% above the category median ($37.22 across 146 tracked models)
Our scorecard
4.3/5overall
Owner rating4.3/5
4.3 average across 3,900 owner ratings
Popularity2.6/5
3,900 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog food and health supplements we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["Badlands Ranch markets this air-dried beef formula, associated with Katherine Heigl, as a Superfood Complete recipe built for daily wellness and consistent nutrition. It's positioned as a high protein food with added superfoods, aiming to offer more complete nutrition than a standard kibble in a smaller, air-dried format.", 'Air drying is a gentler process than the high-heat extrusion used for typical kibble, and brands that use this method generally aim to preserve more of the natural texture and nutrient profile of the meat. This can make the food more palatable for dogs that are particular about texture or aroma.', 'At $42.99 for a 24 oz package, this is a premium price per pound compared to standard kibble, in line with other air-dried products in the category. With 3,900 reviews at a 4.3 star average and roughly 10,000 units bought in the past month, it has built rapid, high-volume demand.']
Pros
Air-dried beef formula for potentially better palatability
Marketed as high protein with added superfoods
High monthly purchase volume showing strong current demand
Solid 4.3 star rating across 3,900 reviews
Cons
Small 24 oz package size means frequent reordering for most dogs
Premium price per pound compared to standard kibble
Newer brand without the long track record of established dog food makers
Performance notes
The air-dried format is a different manufacturing method than conventional kibble, generally used to retain more of the original nutrient content and aroma of the meat, which can help with palatability for dogs that turn up their nose at standard kibble. The high protein and superfood positioning points to a recipe built for general daily wellness rather than a specific medical condition.
What buyers say
A 4.3 star average across 3,900 reviews combined with about 10,000 units bought in the past month suggests fast-growing, high-volume demand, typical of a well-marketed newer brand in this space.
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