True Coat from Hartz is a 5 in 1 gel shampoo built specifically for curly or wavy coats, using oat milk, coconut oil and shea butter to clean, condition and detangle in one step, and its 4.5 star average across 713 reviews backs up its use as a coat specific formula.
Priced 35% below the category median ($16.99 across 131 tracked models)
Our scorecard
4.5/5overall
Owner rating4.5/5
4.5 average across 713 owner ratings
Popularity1.9/5
713 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog and cat food, health, gear and grooming we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["True Coat is a 5 in 1 dog shampoo from Hartz, made as a gel rather than a liquid, and formulated specifically for curly or wavy coats. It's sold here in a 16 oz bottle with a Tropical scent.", "The formula is built around coconut oil, oat milk and shea butter, and it's labeled to clean, condition, deodorize, detangle and hydrate in a single wash, all while being dye free, paraben free, phthalate free, silicone free and sulfate free.", "At $10.97 for 16 ounces, it's priced in line with a standard drugstore dog shampoo despite the coat specific formulation. It holds a 4.5 star rating across 713 reviews with about 400 bottles bought in the past month."]
Pros
4.5 star average across 713 reviews
Built specifically for curly or wavy coats, with detangling as a stated benefit
Contains coconut oil, oat milk and shea butter
Free of dyes, parabens, phthalates, silicones and sulfates
Affordable at under $11 for 16 ounces
Cons
Formulated specifically for curly or wavy coats, so it may not offer extra benefit on a straight coated dog
Amazon's listing doesn't break down how much of each active ingredient is used
Gel texture may take more work to rinse fully than a thinner liquid shampoo
The gel texture and 5 in 1 label (cleansing, conditioning, deodorizing, detangling and hydrating) point to a formula meant to cut down on separate conditioning steps for curly and wavy coated dogs, with coconut oil, oat milk and shea butter as the named conditioning ingredients.
What buyers say
A 4.5 star average across 713 reviews and about 400 bottles bought in the past month point to solid satisfaction, particularly from owners of curly or wavy coated dogs who need help with detangling.
It refers to the five stated benefits on the label: cleansing, conditioning, deodorizing, detangling and hydrating, all combined into a single gel formula rather than requiring separate products.
Is this shampoo only for curly coated dogs?
It's formulated specifically with curly or wavy coats in mind, so straight coated dogs may not see the same detangling benefit, though the cleansing and conditioning ingredients would still work on any coat type.
What scent does this shampoo come in?
This listing is the Tropical scent, made as a gel rather than a liquid shampoo.
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