4.6(2,400)Amazon rating$49.997,000+ bought last month
Our verdict
Purina Pro Plan Complete Essentials is a chicken and rice, beef and rice variety pack built for adult dogs who want a high protein pate with some flavor variety in every case, and its 4.6 star average across 2,400 reviews backs up its long track record.
Adult dogs of any breed size who do well on chicken or beef, and owners who like rotating two flavors instead of feeding the same can every meal.
Skip if
Your dog needs a limited ingredient or novel protein diet, since this pack rotates two common proteins rather than sticking to one.
Form Wet
Flavor Chicken & Beef
Benefits High Protein For Lean Muscles, Variety Of Flavors, Supports Skin & Coat Health, Easy To Digest
Best for Appetite Support; Energy & Vitality Support; Eye Health; Immune Support; Maintenance; Skin & Coat; Antioxidants, Appetite Support; Energy & Vitality Support; Eye Health; Immune Support; Maintenance; Skin & Coat; High-Protein, Appetite Support; Energy & Vitality Support; Eye Health; Immune Support; Maintenance; Skin & Coat; Nutrient Dense, Appetite Support; Energy & Vitality Support; Eye Health; Immune Support; Maintenance; Skin & Coat; With Vitamins
Breed size Medium
Weight 12.96 Ounces
Priced 80% above the category median ($27.84 across 97 tracked models)
Our scorecard
4.6/5overall
Owner rating4.6/5
4.6 average across 2,400 owner ratings
Popularity2.8/5
2,400 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog food and health supplements we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
['This 12 pack of 13 oz cans splits evenly between a chicken and rice entree and a beef and rice entree, both built around a classic pate texture. Purina lists chicken, rice, vitamins, and minerals as the special ingredients, and the line is marketed as high protein with no artificial colors.', "Purina positions the formula around everyday maintenance benefits including appetite support, energy and vitality, eye health, immune support, and skin and coat care, along with antioxidants. It's rated for all breed sizes, so it works whether you have a small dog or a large one.", "At $49.99 for twelve 13 oz cans, it sits in the mid range for name brand variety packs. With 2,400 reviews at a 4.6 star average and roughly 7,000 bought in the past month, it's a well established option in the Pro Plan lineup, ranked number 31 in Canned Dog Food on Amazon at the time of writing."]
Pros
Two rotating flavors, chicken and rice plus beef and rice, in one case
High protein pate formula with no artificial colors
Strong 4.6 star rating across 2,400 reviews
Formulated for all breed sizes
Backed by Purina's wide availability and long history in the category
Cons
Not a limited ingredient diet, so it's not ideal for dogs with multiple food sensitivities
$49.99 for 12 cans is pricier than single-flavor variety packs
Some of the marketed benefits, like eye health and immune support, are general wellness claims rather than a targeted formula
Specifications
Form
Wet
Flavor
Chicken & Beef
Benefits
High Protein For Lean Muscles, Variety Of Flavors, Supports Skin & Coat Health, Easy To Digest
The classic pate texture in both entrees tends to be easy to portion and mix with kibble as a topper, and the chicken and rice, beef and rice split gives dogs some variety without switching to an unfamiliar protein each meal. The allergen-free labeling and rice-based carbohydrate base make this a fairly standard, easy to digest formula for dogs without specific dietary restrictions.
What buyers say
With 2,400 reviews holding a 4.6 star average and about 7,000 units bought in the past month, this variety pack has a solid, consistent buyer base typical of an established Purina Pro Plan product rather than a newer or niche release.
Each case contains a mix of chicken and rice entree and beef and rice entree, both in a classic pate texture, so your dog gets two flavors across the 12 cans rather than just one.
Is this formula grain free?
No, this Complete Essentials variety pack uses rice as part of the recipe, so it is not a grain free formula. If you need a grain free option, look for Purina Pro Plan's dedicated grain free line instead.
Is this suitable for puppies?
This product is labeled for adult dogs, not puppies. If you have a puppy, check for a Purina Pro Plan formula specifically labeled for puppy growth instead.
We use necessary cookies to keep the site working. With your permission, we also use functional, analytics, and marketing cookies. Read our Cookie Policy.
