Owners raising a toy breed puppy who want a high protein formula with DHA for brain development, in a small, portable bag.
Skip if
You have a medium or large breed puppy, since the kibble size and formulation here are built for toy breeds specifically.
Form Dry
Flavor Chicken & Rice
Benefits Portable
Best for Immune Support, Skin And Coat Health, Digestive Health, Brain Health
Breed size Small
Weight 5 Pounds
Priced 46% below the category median ($37.22 across 146 tracked models)
Our scorecard
4.7/5overall
Owner rating4.7/5
4.7 average across 2,800 owner ratings
Popularity1.8/5
2,800 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other dog food and health supplements we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
This Purina Pro Plan formula targets toy breed puppies with a high protein Chicken and Rice recipe that includes DHA, a nutrient commonly associated with brain development in growing puppies. It's also positioned around immune support, skin and coat health, and digestive health.
Priced at $19.98 for a 5 lb bag, it's a smaller, more portable size than the large breed puppy bags, which fits the lower daily intake of a toy breed puppy. The listing also notes the bag is lightweight and portable, useful if you're traveling or just don't have room to store a big bag.
With roughly 2,800 reviews and a 4.7 star average, plus an estimated 3,000 purchases in the past month, it has a solid track record specifically within the toy breed puppy segment.
Pros
High protein formula with DHA aimed at supporting brain development in puppies
Sized specifically for toy breed puppies, easier for small mouths to chew
Lightweight, portable 5 lb bag format
Strong 4.7 star rating across roughly 2,800 reviews
Also targets immune, skin and coat, and digestive health
Cons
Not appropriate for medium or large breed puppies given the toy breed specific formulation
Smaller bag size means more frequent repurchasing versus bulk bags
Full guaranteed analysis and calorie content aren't listed, so check the bag for exact numbers
Specifications
Form
Dry
Flavor
Chicken & Rice
Benefits
Portable
Best for
Immune Support, Skin And Coat Health, Digestive Health, Brain Health
Breed size
Small
Weight
5 Pounds
Performance notes
The combination of high protein, DHA, and a Chicken and Rice base is aimed at supporting healthy brain and body development during the toy breed puppy growth window. The Small dog breed size classification and 5 lb bag size both confirm this is scaled down specifically for toy breeds rather than a general puppy formula.
What buyers say
Nearly 2,800 reviews at a 4.7 average, with an estimated 3,000 units bought in the past month, suggests this formula has built up a strong and steady following among toy breed puppy owners.
Why does this puppy food include DHA specifically?
DHA is a fatty acid commonly included in puppy formulas because it's associated with supporting brain and vision development during early growth stages, which is a common focus for puppy specific recipes.
How long should my toy breed puppy stay on a puppy formula?
Toy breeds often mature faster than large breeds, but the right time to switch to an adult formula can vary. It's best to ask your vet when to transition based on your puppy's growth and health.
Is the 5 lb bag enough for a toy breed puppy long term?
Toy breed puppies eat much smaller portions than larger breeds, so a 5 lb bag can last a good while depending on your puppy's size and feeding schedule, though exact duration depends on the individual dog.
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